Here is a link to a presentation that I made on 22nd March at the Figaro Digital conference on Mobile Marketing. The presentation was entitled “Multi-channel Retail Challenges” and was about the challenges that retailers face when combining sales channels. In particular the role that mobile devices and social channels play in driving both online and offline sales.
http://www.figarodigital.co.uk/Video.aspx?v=73c5c876-5069-4694-b2cb-ff23a9195786
Ivor Morgan's Blog 